Thursday, July 21, 2011

Successful Example of Using Viral Marketing with Web Links

This is the successful example of using viral marketing with web link in tourism industry.

Innostel is the partner of The Seoul Metropolitan City Government. It is a Korea website which provides clean and comfortable accommodations chooses for foreign tourists with reasonable price in Seoul.

Why it is successful in using viral marketing? Many foreign customers who have experienced Innostel before, after that, they always recommend it to other people through Internet with some web links, for example, they usually post some information or advantages about Innostel on forums or in their blogs with some text message and web links which links to the official website of Innostel. 

Since Innostel has a very high pass-along rate from person to person on the Internet, people spread the messages about it through posting web links and text content on the social networks such as forums, blogs and even Facebook. Therefore, it's a very successful example of using viral marketing with the power of word of mouth.







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