There is a real case about Web-Facilitated Viral (Web Prompt) from HK Tourism Board. It is a promotion for the event - HK Summer Spectacular. It is not a good example of Web-facilitated viral as the impact is really small.
For a Viral Marketing like Web-Facilitated Viral, a force or an initial in terms of benefits to the sender, such as monetary (coupons) or physiological rewards (share of funs), are required to motivate them sending to relatives. However, in this case, there is no value for the sender and hence, the impact of this campaign is really small. Therefore, this is an unsuccessful case of Web-Facilitated Viral (Web Prompt).
For a Viral Marketing like Web-Facilitated Viral, a force or an initial in terms of benefits to the sender, such as monetary (coupons) or physiological rewards (share of funs), are required to motivate them sending to relatives. However, in this case, there is no value for the sender and hence, the impact of this campaign is really small. Therefore, this is an unsuccessful case of Web-Facilitated Viral (Web Prompt).
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