As my mentioned in previous two posts, I think you know what incentivized viral marketing is basically. Now, I would like to discuss their advantages and disadvantages which base on the example of free netbook.
For the pros, the activity is very attractive due to nobody doesn’t want to get free stuff. It will increase the participation numbers and then company can easily to get customer database. Moreover, this activity also can create internet WOM and increase brand awareness because the gimmick power is big. Many customers are willing to spread the message with their friends as soon as possible. Then, company can achieve the aim of incentivized viral marketing.
For the cons, there is a risk if the activity can’t get customer attention. Because of we can’t ensure customers love the free gift and they will spread message with others. Moreover, company needs to spend cost on purchasing the products.
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