Tuesday, July 19, 2011

Web-facilitated viral (web prompt)

Web-facilitated viral (or web prompt) is one of the forms of viral marketing. Web-facilitated viral is the web page such as a product catalogue or white paper which contains a link or graphics to “e-mail to a friend” or colleague. A web form is again used to collect data and an email is subsequently sent.

Web-facilitated viral is highly related to the value of the page or content in the users’ minds. The value can be an interesting thing, or benefits to reward the users. Web-facilitated viral can be also viewed as WOM marketing. Web-facilitated viral can be found from the new products promotion that required the effects of viral marketing.

Here are some examples of Web-facilitated viral (or web prompt):
Campbell's

Cottonelle

skype

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