A real case of e-mail prompt(Web- facilitated viral) in Travel Industry

There is a real case about e-mail prompt(Web- facilitated viral) . In Travel Expert website, we can observe that company would like to increase their customer base via e-mail prompt. It is the normal way for company using website to strengthen customers base if customers left other e-mails there.

  

For example, if I think a travel package is attractive, I could left my friend's e-mail as recommendation for him or her so that share the message to them. Through the e-mail prompt, it is benefical for business to earn the most benefit and promote their products in the fastest way and attract mass customers with lower cost.

However, it is not a successful case in E-mail prompt in travel industry. Travel Expart doesn't have good brand name, therefore,viral effect is not obvious to forward out by customers because may not everyone think it is a good product. Also,customers normally having their choices base on their own opinion. Consequently, people will have own need to choose individual package too.

Reference: 
Travel Expert(2011). Retrieved July 12
From http://www.travelexpert.com.hk/en/package_TellYourFriend.asp?Uid=337