For example, if I think a travel package is attractive, I could left my friend's e-mail as recommendation for him or her so that share the message to them. Through the e-mail prompt, it is benefical for business to earn the most benefit and promote their products in the fastest way and attract mass customers with lower cost.
However, it is not a successful case in E-mail prompt in travel industry. Travel Expart doesn't have good brand name, therefore,viral effect is not obvious to forward out by customers because may not everyone think it is a good product. Also,customers normally having their choices base on their own opinion. Consequently, people will have own need to choose individual package too.
Reference:
Travel Expert(2011). Retrieved July 12
From http://www.travelexpert.com.hk/en/package_TellYourFriend.asp?Uid=337
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