Pros and Cons of Web-facilitated viral(e-mail prompt)

E-mail prompt is user-friendly?
Advantages of e-mail prompt

Company can gererate mass contacts via internet . For example members also can recommend others to visit the website if they also left their friends or colleagues e-mails.Therefore, company can be easier to gerenate mass contacts for promoting.

As the communication process between visitors and company in internet, no matter sent out e-mail or gerenate contacts, company only spent less on the communication but can promote the products or promotio even without boundaries.

Disvantages of e-mail prompt

It is easier to be through as a spam so that people will ignore. It was because e-mail can be left by other people. In this situation, some people may not be willing to receive these kind of message. Therefore, people will be list the types of e-mail as spam.

 Someone may think that e-mail prompt is under owner permission even the sending company is illegal to generate their contacts. Thus, the privacy problem is seriously destroed by e-mail prompt too.

A real case of e-mail prompt(Web- facilitated viral) in Travel Industry

There is a real case about e-mail prompt(Web- facilitated viral) . In Travel Expert website, we can observe that company would like to increase their customer base via e-mail prompt. It is the normal way for company using website to strengthen customers base if customers left other e-mails there.

  

For example, if I think a travel package is attractive, I could left my friend's e-mail as recommendation for him or her so that share the message to them. Through the e-mail prompt, it is benefical for business to earn the most benefit and promote their products in the fastest way and attract mass customers with lower cost.

However, it is not a successful case in E-mail prompt in travel industry. Travel Expart doesn't have good brand name, therefore,viral effect is not obvious to forward out by customers because may not everyone think it is a good product. Also,customers normally having their choices base on their own opinion. Consequently, people will have own need to choose individual package too.

Reference: 
Travel Expert(2011). Retrieved July 12
From http://www.travelexpert.com.hk/en/package_TellYourFriend.asp?Uid=337