The Pros & Cons of Web-Facilitated Viral (Web Prompt)

I have discussed the example of Web-Facilitated Viral (Web Prompt) from the last post, as I mentioned Web-Facilitated Viral is highly relied on the motivation of value-added benefits, therefore, the benefits are (1) the advertiser can leverage the power of netizens to spread its message; (2) building good feelings/reputation from the brand to customers, also, (3) save a lot of advertising cost etc.

However, there are also some trade-offs with the Web-Facilitated Viral, for examples, (1) the value-added benefits are hard to determine because the value is from the point of sender’s view; (2) an effective and efficient website takes time to build and fine-tune etc.

In conclusion, Web-Facilitated Viral (Web Prompt) can be a powerful and cost-efficiency tool to promote a product/brand/company as long as the advertiser has a good tactic.

 

Real Case of Web-Facilitated Viral (Web Prompt)

There is a real case about Web-Facilitated Viral (Web Prompt) from HK Tourism Board. It is a promotion for the event - HK Summer Spectacular. It is not a good example of Web-facilitated viral as the impact is really small.

For a Viral Marketing like Web-Facilitated Viral, a force or an initial in terms of benefits to the sender, such as monetary (coupons) or physiological rewards (share of funs), are required to motivate them sending to relatives. However, in this case, there is no value for the sender and hence, the impact of this campaign is really small. Therefore, this is an unsuccessful case of Web-Facilitated Viral (Web Prompt).

Web-facilitated viral (web prompt)

Web-facilitated viral (or web prompt) is one of the forms of viral marketing. Web-facilitated viral is the web page such as a product catalogue or white paper which contains a link or graphics to “e-mail to a friend” or colleague. A web form is again used to collect data and an email is subsequently sent.

Web-facilitated viral is highly related to the value of the page or content in the users’ minds. The value can be an interesting thing, or benefits to reward the users. Web-facilitated viral can be also viewed as WOM marketing. Web-facilitated viral can be found from the new products promotion that required the effects of viral marketing.

Here are some examples of Web-facilitated viral (or web prompt):
Campbell's

Cottonelle

skype