I have discussed the example of Web-Facilitated Viral (Web Prompt) from the last post, as I mentioned Web-Facilitated Viral is highly relied on the motivation of value-added benefits, therefore, the benefits are (1) the advertiser can leverage the power of netizens to spread its message; (2) building good feelings/reputation from the brand to customers, also, (3) save a lot of advertising cost etc.
However, there are also some trade-offs with the Web-Facilitated Viral, for examples, (1) the value-added benefits are hard to determine because the value is from the point of sender’s view; (2) an effective and efficient website takes time to build and fine-tune etc.
In conclusion, Web-Facilitated Viral (Web Prompt) can be a powerful and cost-efficiency tool to promote a product/brand/company as long as the advertiser has a good tactic.
