Pros and cons of incentivised viral marketing

As my mentioned in previous two posts, I think you know what incentivized viral marketing is basically. Now, I would like to discuss their advantages and disadvantages which base on the example of free netbook.

For the pros, the activity is very attractive due to nobody doesn’t want to get free stuff. It will increase the participation numbers and then company can easily to get customer database. Moreover, this activity also can create internet WOM and increase brand awareness because the gimmick power is big. Many customers are willing to spread the message with their friends as soon as possible. Then, company can achieve the aim of incentivized viral marketing.

For the cons, there is a risk if the activity can’t get customer attention. Because of we can’t ensure customers love the free gift and they will spread message with others. Moreover, company needs to spend cost on purchasing the products.

Example of incentivized viral marketing - Free netbook

An incentivized viral marketing helps to generate mass customer data base to company and customers will to spread the message to others. Moreover, they also can get some free things from incentivized viral, such as, coupon and cash. Now, I would like to share an example to you.

Feva Works Company holds an activity to get Lenovo IdeaPad Lite S10-2 free as incentive. If customer introduces the selected course to their friends they can take free netbook. Furthermore, customer can enjoy extra 10 marks as encouragement before the due day to join this activity.

Surely, this activity can allure many consumers to join and spread the message to friends due to getting free thing is the best motivation in the world. And also, customer will leave their personal information with the course and Feva Works Company can generate customer information. Finally, company can send their information to the customer via e-mail in the future.

An incentivized viral marketing helps you to get something for nothing

Why incentivized viral marketing is important for the marketing campaign?

An effective incentivized viral marketing motivates people to pass on their marketing messages. If a large percentage of people forward the message to a huge number of friends, the growth snowballs extremely speedily.

Who don’t want to get free stuff?

The gimmick of incentivized viral marketing is featuring "free give-away". Moreover, “free” is the most attractive word tends to have power in this society. Thus, the marketer is generally offering cash, prize and coupon, etc have also been tried as incentives for consumers to spread the marketing message. For example, a recipient forwards the message to their friends through e-mail, and then they can get $10 cash coupon when the receiver accepted the message.

To sum up, the marketer can spread the message as soon as possible due to have enough of an incentive as attractiveness.